Lucía Gómez Villafañe0%
Lucía Gómez Villafañe0%
Lucía Gómez Villafañe0%

Hi! I’m Lucía.

Hi! I’m Lucía.

Hi! I’m Lucía.

I build visual worlds for brands, from concept and direction to production-ready files.
Focused on art direction, branding and packaging.

I build visual worlds for brands, from concept and direction to production-ready files.
Focused on art direction, branding and packaging.

Selected projects

Turning ideas into visual worlds.

Turning ideas into visual worlds.

Portrait of brand designer Kai Marlow
Portrait of brand designer Kai Marlow

My work sits between graphic design and art direction, bringing ideas to life across branding, packaging, editorial design, campaigns, and image making.

I’m particularly interested in the space between an idea and its final form: shaping visual direction, building systems and making sure the details carry the same intention as the bigger picture.

Over the past 5+ years I've worked with creative agencies, in-house teams and independent brands in Argentina and the US, mostly remotely.

I'm looking for studios and brands where design sits at the center of the work, not at the end of the process. Currently based in Buenos Aires. Open to full-time roles (remote or on-site) and freelance projects.

Work experience

Freelance

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Graphic Designer

Aug 2020

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Present

Developed visual direction, logos and brand identity systems for small and emerging brands.

Created editorial and print pieces, retouched imagery and photomontages aligned with each brand's identity.

Freelance

Graphic Designer

Aug 2020

-

Present

Developed visual direction, logos and brand identity systems for small and emerging brands.

Created editorial and print pieces, retouched imagery and photomontages aligned with each brand's identity.

Somos Volt

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Graphic Designer

Jan 2024

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Apr 2025

Developed visual concepts and creative directions for branding and campaign projects, presenting moodboards and core ideas to the Creative Director.

Built brand identity systems and applied them across packaging, catalogs, brand decks, guidelines, and digital applications.

Designed packaging and print-ready artwork, working with dielines, technical specifications, prepress requirements, and final production files.

Somos Volt

Graphic Designer

Jan 2024

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Apr 2025

Developed visual concepts and creative directions for branding and campaign projects, presenting moodboards and core ideas to the Creative Director.

Built brand identity systems and applied them across packaging, catalogs, brand decks, guidelines, and digital applications.

Designed packaging and print-ready artwork, working with dielines, technical specifications, prepress requirements, and final production files.

Ases y Reinas

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Graphic Designer

Feb 2023

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Dec 2023

Designed packaging for complete product lines, balancing visual consistency with production requirements.

Created visual identities, style guides and brand materials across print and digital.

Developed key visuals for campaigns based on creative briefs.

Ases y Reinas

Graphic Designer

Feb 2023

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Dec 2023

Designed packaging for complete product lines, balancing visual consistency with production requirements.

Created visual identities, style guides and brand materials across print and digital.

Developed key visuals for campaigns based on creative briefs.

El Tero

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Graphic Designer & Art Director

Aug 2022

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Jan 2023

Led creative direction for brand campaigns and developed campaign strategy with a cross-functional team.

Directed photo and video productions and edited final photo and video content.

Designed campaign and branding assets across packaging, in-store signage and social media.

El Tero

Graphic Designer & Art Director

Aug 2022

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Jan 2023

Led creative direction for brand campaigns and developed campaign strategy with a cross-functional team.

Directed photo and video productions and edited final photo and video content.

Designed campaign and branding assets across packaging, in-store signage and social media.

Main Digital & Trade Marketing

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Junior Graphic Designer

Mar 2021

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Jun 2022

Promoted from design trainee to junior designer, taking on increasing responsibility across creative projects

Supported the development of brand books, corporate materials and campaigns alongside senior designers, adapting creative ideas across formats.

Main Digital & Trade Marketing

Junior Graphic Designer

Mar 2021

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Jun 2022

Promoted from design trainee to junior designer, taking on increasing responsibility across creative projects

Supported the development of brand books, corporate materials and campaigns alongside senior designers, adapting creative ideas across formats.

Tools

DESIGN & CREATIVE

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Lightroom

Figma

AI

Claude

ChatGPT

Gemini

Runway

Let’s talk